Influencers

Endorsement Deals 2 mins read

Hannah Stocking Promotes Maybelline in New Social Media Campaign

Social media influencer and content creator Hannah Stocking, represented by Underscore Talent, is making waves with her latest promotional work for Maybelline. Stocking, who initiated her partnership with the iconic beauty brand in February of this year, has been actively engaging her massive online audience through TikToks and Instagram Reels.

🎨 Dynamic Social Media Engagement: Stocking's recent Maybelline promotion has captured significant attention, garnering over 10,000 likes and 250k views on Instagram Reels to date. Her creative content showcases Maybelline's products in action, highlighting their appeal to a young, style-conscious demographic.

📱 Impressive Social Media Influence: With a formidable digital presence, Stocking boasts over 26 million followers on Instagram and more than 28 million on TikTok. Her content consistently achieves high engagement

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New Signings 2 mins read

David Portnoy Signs with United Talent Agency (UTA) for Representation

David Portnoy, the influential founder of Barstool Sports, has taken a significant step in his career by signing with United Talent Agency (UTA) for representation. Known for his bold entrepreneurial spirit and impactful media presence, Portnoy's partnership with UTA is poised to broaden his professional horizons beyond the realm of sports media.

📈 Expanding Influence: Portnoy’s dynamic personality and knack for engaging content have made him a key figure in modern media. His collaboration with UTA is expected to leverage his unique brand of leadership and charisma, exploring new opportunities in entertainment, digital media, and public speaking.

🙌 Philanthropic Efforts: Recently, Portnoy has been recognized not just for his media prowess but also for his commendable philanthropic activities. He donated $277,000 to the LifeLine Animal Project and raised an impressive $1.5 million for the family of a fallen NYPD officer,

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Brand Ambassador 2 mins read

AJ Odudu Named New Brand Ambassador for Marks & Spencer

AJ Odudu, the popular presenter from Blackburn, has been announced as the latest brand ambassador for Marks & Spencer (M&S). Represented by John Noel Management, Odudu brings her vibrant personality and growing public profile to one of the UK's most esteemed retail brands.

🛍️ A Fresh Face for M&S: As M&S continues to modernize its brand and connect with a broader audience, AJ Odudu's role will involve highlighting key fashion and lifestyle products. Her approachable style and relatability make her an ideal fit for M&S, aiming to attract both younger and diverse demographics to the brand.

🎤 Diverse Endorsement Background: AJ Odudu's previous endorsements, including Diet Coke and Sol de Janeiro, demonstrate her

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Brand Ambassador 2 mins read

Lele Pons Named SHEIN’s First-Ever Swimwear Ambassador

Lele Pons, who is represented by CAA, has been announced as the first-ever swimwear partner for SHEIN, the global fashion retail powerhouse. This partnership marks a significant milestone in SHEIN's marketing strategy, leveraging Pons' extensive social media influence to enhance its brand presence in the swimwear market.

👙 Pioneering Swimwear Collaboration: As SHEIN's inaugural swimwear ambassador, Lele Pons will be at the forefront of promoting the brand's diverse and trendy swimwear line. Known for her vibrant personality and fashion sense, Pons is perfectly poised to represent SHEIN's stylish and accessible swimwear offerings, potentially including exclusive capsule collections or themed campaigns.

📈 Social Media Powerhouse: With over 53 million followers on Instagram and an engagement rate of 1.6%, Lele Pons commands a vast audience that spans the globe.

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Beauty 2 mins read

Khloé Kardashian Partners with Tatti Lashes for Exclusive Collaboration

Khloé Kardashian, a prominent figure in the beauty and fashion industry, has announced a collaboration with Tatti Lashes, a Liverpool-based company known for its high-quality false eyelashes. This partnership marks a significant move for both Kardashian and Tatti Lashes, blending Kardashian’s influence with the expertise of the renowned eyelash brand.

💄 A Strategic Beauty Alliance: This collaboration is set to leverage Khloé Kardashian's vast reach and keen eye for beauty trends, bringing her unique style to Tatti Lashes’ already popular offerings. Known for her role in shaping beauty and fashion trends through her public appearances, television shows, and social media, Kardashian’s involvement is expected to bring fresh innovation to Tatti Lashes' product line.

👁️ Expanding Tatti Lashes’ Market Reach: Tatti Lashes, celebrated for its quality and variety in false eyelashes, stands to gain a broader audience through this collaboration. Kardashian’s global fanbase and marketing

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Campaigns 1 mins read

Kendall Jenner and Emma Chamberlain Collaborate on Exclusive Espresso Martini Kit

In a unique fusion of flavors, Kendall Jenner and Emma Chamberlain have partnered to launch a limited-edition espresso martini kit. This innovative cocktail kit combines the distinct tastes of 818 Tequila and Chamberlain Coffee to create what they believe to be the ultimate version of the espresso martini.

🍸 Unique Blend: The espresso martini kit, aptly named Emma & Kendall's Espresso Martini, features a special edition of Chamberlain Coffee's cold brew singles. These singles are inspired by the nuanced flavors of 818 Tequila Reposado, particularly its candied pecan notes, promising a distinctive taste profile.

🌟 Celebrity Collaboration: Kendall Jenner, the founder of 818 Tequila expressed excitement about partnering with Emma Chamberlain's brand. She noted that this

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Campaigns 2 mins read

Milind Soman and Uber India Launch #RoutineSeRescue Campaign

Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

🏃 A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

🚗 Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

🗣️ Campaign Insight: Ameya Velankar,

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New Signings 2 mins read

UTA’s Digital Brand Architects Expands Roster with 12 Culinary TikTok Stars

Digital Brand Architects (DBA), a talent firm under United Talent Agency (UTA), has announced the signing of 12 prominent culinary influencers, marking a significant expansion in its representation of food-focused content creators on social media. This diverse group of culinary talents boasts substantial followings on platforms such as TikTok and YouTube, highlighting their broad appeal and expertise in the food and beverage sector.

🌐 Diverse Culinary Talents: Among the newly signed influencers are Jordan Farnum, known from "Next Level Chef," and Food Network’s "The Grill Dads," Mark Anderson and Ryan Fey. Also joining the DBA family are twins Ana and Lexie Learmann, along with other notable creators such as Maddy Devita, Olivia Tiedemann, Alexa Santos (of "Alexa What’s For Dinner"), Skyler

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Influencers 2 mins read

Irish Comedian Kyla Cobbler Signs with Host Talent Group for Global Tour

Rising Irish comedian Kyla Cobbler has inked a deal with the UK's Host Talent Group as she prepares to launch a year-long live show tour across Ireland, Europe, Australia, Canada, and the U.S. This move marks a significant step in Cobbler’s career, poised to expand her reach and influence in the international comedy scene.

🌟 From Cork to Comedy Heights: Originally from Cork, Ireland, Cobbler has made a name for herself with her distinctive humor and engaging social media presence, including a viral 'Irish wink' video that captivated millions on Instagram. Now based in Barcelona, a city with a thriving stand-up comedy scene, she continues to build her comedic repertoire and connect with audiences worldwide.

📺 Television Ventures on the Horizon: Alongside her touring plans, Cobbler is also developing a television project with Host Talent Group, indicating her ambitions to extend her comedic influence beyond the stage and into households around the globe.

🎭 Host Talent Group’s Roster: Host Talent

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Campaigns 2 mins read

Rankin Teams Up with Aquafresh to Celebrate Unique Smiles in Children

Renowned British photographer Rankin has partnered with Aquafresh to launch a new campaign designed to boost confidence among children by redefining societal perceptions of 'perfect teeth.' The campaign focuses on encouraging kids to embrace their unique smiles, including wobbly or wonky teeth, promoting a message of individuality and self-acceptance.

🎯 Challenging Perceptions: Rankin's collaboration with Aquafresh aims to shift the traditional views of what constitutes 'perfect teeth' and to foster a more inclusive approach to dental beauty. By focusing on the uniqueness of each smile, the campaign seeks to empower children to feel confident about their dental quirks and to celebrate these differences rather than view them as flaws.

👶 Empowering the Young: The campaign underscores the importance of nurturing confidence in young children regarding their appearance. Aquafresh, known for its dental care products, aligns with this vision

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