Influencers

Campaigns 2 mins read

Daniel Arsham Partners with Dr. Seuss for a Groundbreaking Collaboration

Daniel Arsham, renowned for his unique sculptural art that intersects art and architecture, has made history by becoming the first artist to collaborate with Dr. Seuss Enterprises. This pioneering partnership brings forth a capsule collection inspired by the environmental tale of the 1971 classic, The Lorax.

๐Ÿ“š Art Meets Environmental Advocacy: Arsham's collaboration is deeply influenced by the themes of environmental conservation intrinsic to The Lorax. His work often explores similar themes, making this partnership a natural alignment of artistic expression and environmental activism. Arsham shared his admiration for Dr. Seussโ€™s impactful storytelling and illustrative genius, aiming to meld the profound messages of the original story with a contemporary artistic perspective.

๐ŸŒ Earth Day Launch: Timed to coincide with Earth Day, the collaboration includes a range of products that emphasize sustainability. One

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Brand Ambassador 2 mins read

Audi Appoints Chef Izu Ani as First Brand Ambassador for the Middle East

Audi has announced a strategic move in the Middle East by selecting Dubai-based Chef Izu Ani as its first brand ambassador in the region. Known for his innovative culinary creations and his role in establishing several gastronomic landmarks in the UAE, Chef Izu embodies the sophistication and excellence that Audi seeks to represent.

๐Ÿ” A Strategic Choice: Audi, a brand synonymous with luxury and innovation, carefully selects ambassadors who align with its high standards and refined image. The partnership with Chef Izu is a testament to Audi's commitment to associating with individuals who are not only leaders in their respective fields but also resonate with the brandโ€™s values.

๐Ÿด Culinary Excellence Meets Automotive Luxury: Chef Izu Ani is celebrated for his creative approach to cuisine and his successful track record in the vibrant culinary scene of Dubai. His expertise and flair in the kitchen mirror Audi's dedication to excellence in automotive engineering, making this partnership a compelling alignment of

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New Signings 2 mins read

Jackie Aina Joins UTA for Comprehensive Representation

Jackie Aina, a leading Nigerian American beauty and lifestyle content creator, has partnered with United Talent Agency (UTA) for representation across all areas. This partnership marks a significant milestone in Aina's illustrious career, which began with her YouTube channel in 2009 and has since grown to reach over 10 million followers across TikTok, Instagram, and YouTube.

๐Ÿ“น A Voice of Influence in Beauty: Jackie Aina is celebrated for her vibrant and engaging content that has made her one of the most influential figures in the beauty and lifestyle arena. Her commitment to inclusivity and diversity in the beauty industry resonates deeply with audiences worldwide, making her a sought-after voice and trendsetter.

๐Ÿ’ผ Successful Brand Collaborations: Throughout her career, Aina has successfully launched several inclusive and best-selling product collaborations with top beauty brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, and Too Faced. Additionally, her partnerships extend beyond the beauty

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Brand Ambassador 2 mins read

MasterChow Partners with Chef Ranveer Brar for ‘Asli Chinese’ Cuisine Campaign

MasterChow, an emerging Indian brand known for its ready-to-cook Asian staples, is excited to announce celebrity chef Ranveer Brar as its new brand ambassador. This partnership marks a significant step for MasterChow in establishing itself as the premier source for authentic Chinese cuisine, aptly branded as "Asli Chinese."

๐Ÿฅ˜ A Match of Culinary Excellence: Chef Ranveer Brar, with his extensive culinary background and passion for authentic flavors, is the perfect face for MasterChow's dedication to authenticity and quality. This collaboration aligns with Brar's culinary philosophy, which emphasizes genuine, rich flavors and high-quality ingredients.

๐Ÿ“ˆ Strategic Brand Positioning: By teaming up with Chef Brar, MasterChow aims to enhance its credibility and relatability in the market, positioning itself as a trusted name in Chinese cuisine. The association with a renowned chef helps reinforce MasterChowโ€™s commitment to offering consumers a true taste of China through their convenient and easy-to-prepare food products.

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Campaigns 2 mins read

Pepsi and Bobby Flay Introduce Limited-Edition Summertime Flavors

Pepsi is kicking off the summer season with an exciting collaboration with celebrity chef Bobby Flay, known for his expertise in grilling and his prominence on Food Network shows like "Grill It!" and "BBQ Brawl." Together, they are launching two limited-edition Pepsi flavors, lime and peach, perfectly crafted for the summertime and outdoor dining.

๐Ÿ”ฅ A Flavorful Partnership: Bobby Flay brings his culinary expertise to the beverage industry by teaming up with Pepsi for the #BetterWithPepsi campaign. This collaboration aims to enhance summer grill-outs with uniquely flavored colas that complement the smoky and savory tastes of grilled foods.

๐Ÿน Refreshing Summer Sips: The new lime and peach-flavored colas are described as being "tailor-made for summer grill life," offering a refreshing twist to traditional cola that pairs wonderfully with a variety of dishes. These flavors are crafted to capture the essence of summer and provide a cool,

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Campaigns 2 mins read

Lydia Millen Debuts ‘Eternal Bloom’ Collection with SWEED

Beauty influencer Lydia Millen has entered into an exciting partnership with the makeup brand SWEED, launching her first exclusive edit, "Eternal Bloom." This collaboration brings to life a collection inspired by timeless beauty and the natural palette of the outdoors, coinciding with Lydia's 36th birthday.

๐Ÿ–Œ๏ธ A Dream Collaboration: Lydia's partnership with SWEED has been a harmonious blend of her vision and the brand's innovative approach to beauty. "Eternal Bloom" reflects a commitment to elegance and longevity, characteristics that Lydia and SWEED value deeply.

๐ŸŽ‚ A Personal Launch: The launch of this collection on Lydia's birthday adds a personal touch to the debut, making it a significant milestone in her career. This strategic timing enhances the connection with her followers and fans, celebrating her personal journey alongside her professional achievements.

๐ŸŒŸ Crafted

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Digital 2 mins read

Molly Smith Debuts ‘Move with Molly’ Fitness App

Molly Smith, celebrated winner of "Love Island All Stars," has unveiled her latest venture, the fitness app "Move with Molly." This innovative app is designed to cater to fitness enthusiasts both in the gym and at home, featuring comprehensive six-week workout plans.

๐Ÿƒโ€โ™€๏ธ A Passion for Fitness: Smith's journey into the development of her own fitness app stems from her deep-rooted passion for health and exercise. Over the years, her followers have consistently sought her advice on workout routines, daily fitness vlogs, and nutritional tips. Driven by a desire to provide accurate and reliable fitness information, Smith decided to enhance her expertise through a personal training course, ensuring she could offer well-informed guidance through her app.

๐Ÿ“ฒ Empowering Through Exercise: "Move with Molly" aims to empower users by providing accessible, structured workout plans that can be tailored to fit individual needs, whether

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New Signings 2 mins read

Chef Nick DiGiovanni Partners with WME for All-Around Representation

Chef and social media sensation Nick DiGiovanni has secured representation with WME in all areas, as exclusively reported by Variety. This move is part of DiGiovanni's broader strategy to expand his influence across various entertainment and media platforms, while he continues to work with Align PR and Yorn Levine Barnes.

๐ŸŒ A Culinary Prodigy's Rise to Fame: DiGiovanni first captured the public's attention as the youngest-ever finalist on the popular cooking competition series "MasterChef" during its tenth season in 2019. He impressed audiences and judges alike, securing a third-place finish. His prowess in the kitchen and charismatic presence on screen brought him back to the show in Season 11 as a mentor, further solidifying his status in the culinary world.

๐Ÿ“ฑ Social Media Stardom: Since his appearance on "MasterChef," DiGiovanni has successfully transitioned to becoming a major digital influencer in the culinary space. With over 30 million followers spanning platforms like TikTok and Instagram,

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Campaigns 2 mins read

Pizza Hut and TikTok Sensation Keith Lee Cook Up a Special Collaboration with the FamiLEE Community Pizza

Pizza Hut has joined forces with Keith Lee, TikTok's beloved food critic and social media sensation, to introduce a unique culinary creationโ€”the FamiLEE Community Pizza. Crafted by Lee, who has captivated more than 16 million followers with his engaging reviews and was named a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality, this collaboration is rooted in family values and community spirit.

๐Ÿ• A Taste of Tradition: The FamiLEE Community Pizza is a testament to simple yet profound flavors, featuring a rich blend of pepperoni and bacon on a classic hand-crust. This pizza is designed to appeal to all ages and preferences, making it a perfect addition to family dinners and gatherings.

๐ŸŒ More Than Just a Meal: Beyond offering a delicious new pizza option, the partnership between Keith Lee and Pizza Hut serves a greater purpose. In line with Lee's commitment to giving back, the launch of the pizza is accompanied

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New Signings 2 mins read

YMU Expands Influencer Roster, Signing Five TikTok Stars with Over 6M Followers Combined

YMU, a prominent UK agency, has significantly bolstered its influencer management portfolio by signing five rising stars from TikTok. These influencers collectively boast over 6 million followers on the platform, marking a strategic expansion for YMU into the dynamic world of social media celebrity.

๐ŸŒ Diverse and Dynamic Influencers: Among the new signings is Max Balegde, known for his viral and often chaotic interviews with Hollywood celebrities, which have captivated a large audience. Joining him are Talia Mar, known for her music and beauty content; @imtheproblem (Sarah), who is celebrated for her comedic and relatable videos; Victor Kunda, who excels in fashion and performance art content; and Emily Norris, a lifestyle influencer focusing on parenting tips and family life.

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