Sports

Endorsement Deals 1 mins read

Wilson Basketball Launches Two New Caitlin Clark-Inspired Basketballs

Wilson Basketball has unveiled two new Caitlin Clark-inspired basketballs as part of its “Journey Series” collection, celebrating the standout athlete’s impact on the sport. Following the successful sell-out of the first Clark-inspired basketballs, Wilson’s new releases – a black “Every Point” ball and a white “Make Your Mark” ball – are set to captivate fans once again, as Clark continues to be one of the most marketable figures in sports.

The Journey Series: The black “Every Point” basketball represents Clark’s legacy with every shot she takes. Adorned with speckled dots symbolizing Clark’s shooting chart from her high school, college, and professional teams, each colorway reflects a phase in her career, from high school through to her pro aspirations.

The white “Make Your Mark” basketball celebrates Clark’s rapid ascent in the basketball world. Featuring the block text “CAITLIN CLARK” in team colors from every

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Basketball 2 mins read

Rob Dillingham Signs Endorsement Deal with Nike

Minnesota Timberwolves rookie Rob Dillingham has inked an endorsement deal with Nike, joining a growing roster of NBA talent backed by the sportswear giant. Selected eighth overall by the San Antonio Spurs in the 2024 NBA Draft and subsequently traded to the Timberwolves, the 19-year-old point guard has quickly made a name for himself with his scoring ability and court vision.

Career Highlights: Dillingham’s journey to the NBA included notable stops at Ye’s Donda Academy and Overtime Elite, where he honed his skills and developed a reputation as a high-potential player. He spent one season with the University of Kentucky, averaging an impressive 15.2 points per game off the bench and shooting 47.5% from the field, earning him the SEC Sixth Man of the Year award. His dynamic style and scoring instincts caught the eye of NBA scouts, leading to his top-ten draft selection.

Nike Partnership: Nike’s signing of Dillingham places him

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Campaigns 2 mins read

New York Knicks’ Josh Hart, Jalen Brunson, and Mikal Bridges Collaborate with Nike for Wu-Tang Clan Dunk Campaign

https://www.youtube.com/watch?v=SZYZxlHYa4A

New York Knicks teammates Josh Hart, Jalen Brunson, and Mikal Bridges have joined forces with Nike to celebrate the re-release of the iconic Wu-Tang Clan Dunk High sneakers. The campaign features a skit where the trio enjoys ice cream from a van, adding a playful touch to the nostalgic return of the sneakers, which first debuted in 1999 with the memorable "Killa Beez" black and yellow color scheme.

Sneaker Highlights: Originally

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Endorsement Deals 1 mins read

Alexandre Sarr Signs New Deal With Versace

Nineteen-year-old French basketball standout Alexandre Sarr has been announced as Versace’s newest Global Brand Ambassador. Known for his impressive athleticism and emerging talent, Sarr celebrated his selection as the #2 overall pick in the 2024 NBA Draft by the Washington Wizards wearing a custom Atelier Versace suit, showcasing the synergy between his style and the brand’s aesthetic.

Career Highlights: Sarr began his journey in basketball at just 14, training with various professional teams across Europe, Australia, and the United States. Most recently, he played for the Perth Wildcats in Australia’s NBL, where his performances caught the attention of NBA scouts. Known for his 7’1” frame, Sarr brings defensive strength and versatility to the court, drawing comparisons to NBA’s elite defenders for his shot-blocking and rim protection abilities.

Internationally, Sarr has represented France in global competitions, winning a bronze medal at the

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Endorsement Deals 2 mins read

Cameron Brink Signs New Endorsement Deal with Urban Decay

Cameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay's values of creativity, self-expression, and empowerment. This collaboration not only introduces Brink as the face of Urban Decay’s latest collection, featuring products like the 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, but also reflects Urban Decay's ongoing sponsorship of the Sparks for two consecutive seasons.

Career Highlights: Brink made waves at Stanford University, where she helped the team win the NCAA Championship in 2021 and set records as Stanford's all-time leader in blocks. She became known for her defensive prowess, winning the Naismith Defensive Player of the Year award in 2024 and being named the Pac-12 Defensive Player of the Year in both her sophomore and junior years.

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Sports 2 mins read

JuJu Watkins Signs New Endorsement Deal with NYX Professional Makeup

USC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on and off the court, Watkins embodies NYX’s values of inclusivity, diversity, and self-expression, making her an ideal ambassador for the brand. The partnership will see Watkins featured across NYX’s digital and social platforms, which collectively reach over 30 million followers, as she encourages female athletes to embrace their personal style with the tagline “Make Them Look.”

Career and Influence: Watkins, a First-Team All-American and standout player for USC, has made waves as one of college basketball’s most promising young talents. Named to Sports Illustrated's "Most Influential Athlete" list, she was awarded "Best Breakthrough Athlete" at the ESPYs earlier this year. Additionally, Watkins is known for her commitment to community

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Endorsement Deals 1 mins read

Cooper Flagg Signs Historic Endorsement Deal with Gatorade

Duke University’s freshman basketball sensation Cooper Flagg, represented by Creative Artists Agency (CAA), has signed a groundbreaking NIL endorsement deal with Gatorade, becoming the first male college basketball player to partner with the iconic brand. This deal arrives just before his collegiate debut with the Blue Devils on November 4, marking a significant milestone for both Flagg and Gatorade’s student-athlete program.

Career Achievements: Flagg, widely regarded as one of the top NBA prospects, made his mark at Montverde Academy in Florida, where he led his team to an undefeated season and a national championship. Ranked as the top recruit in the 2024 class, he earned accolades like USA Basketball’s Male Athlete of the Year and MVP at the 2022 FIBA U17 Men's World Cup. Known for his versatile playing style, Flagg dominated high school basketball, averaging 16.5 points, 7.5 rebounds, and 3.8 assists per game in

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Business Ventures 2 mins read

James Harden Partners with Crunch Fitness to Launch New Gyms in Texas

James Harden, the 10-time NBA All-Star and current Los Angeles Clippers guard, has joined Crunch Fitness to open three new state-of-the-art gym facilities across the Houston area, expected to open in Winter 2025. This partnership highlights Harden’s growing business portfolio and passion for community-focused initiatives. Known for his iconic style on and off the court, Harden has invested in various ventures, including a minority stake in the Houston Dynamo soccer team, his own wine label J-Harden Wines, and his brand, The Beard Club, which specializes in men's grooming products, leveraging his own style as a brand ambassador.

Career and Business Highlights: Harden’s career has been defined by impressive records and accolades since he was selected third overall in the 2009 NBA Draft by the Oklahoma City Thunder. A pivotal move to the Houston Rockets in 2012 allowed him to shine as a franchise player, where he earned the 2018 MVP award and led the NBA in scoring for three consecutive

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot's newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles' renowned fan engagement with Barefoot's role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles' recent

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Basketball 2 mins read

Allisha Gray Partners with SonderMind for Mental Health Awareness

WNBA All-Star and Atlanta Dream guard Allisha Gray has joined forces with SonderMind to promote accessible mental health support. In a recent social media post, Gray highlighted SonderMind's mission to connect individuals with therapists who understand unique aspects of their identity, such as race, gender, and language preferences.

Career Highlights: Gray has established herself as a standout talent in the WNBA since being named Rookie of the Year in 2017 with the Dallas Wings. Recently, she achieved career highs with the Atlanta Dream, averaging 17.9 points, 5.2 rebounds, and 3.5 assists per game in the 2023 season, leading her team to the playoffs. Known for her two-way play, Gray combines scoring, defense, and rebounding, and her on-court leadership has been pivotal for Atlanta.

In July 2024, Gray made history at the WNBA All-Star weekend by becoming the first player ever to win both the Skills Challenge and the Starry 3-Point Contest. Additionally,

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