Sports

Sports 1 mins read

Matas Buzelis Signs Multi-Year Endorsement Deal with Reebok

Chicago Bulls rookie Matas Buzelis, who is repped by Excel Sports, has signed a multi-year endorsement deal with Reebok. Known for his impressive high school basketball career and his rising potential in the NBA, Buzelis joins a growing roster of athletes under Reebok Basketball, which is headed by NBA legend Shaquille O'Neal, the brand's President of Basketball.

Reebok's Growing Hoops Roster: Buzelis now stands alongside notable athletes such as WNBA players Angel Reese and Lexie Brown. This partnership signals Reebok's focus on building a roster of dynamic young talent and elevating its presence in both performance and lifestyle basketball.

Brand

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Basketball 2 mins read

Jalen Brunson Signs Multiyear Endorsement Deal with BodyArmor

New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand's roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.

BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.

New York Connection:

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete's personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season,

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate

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Sports 2 mins read

Shaquille O’Neal Signs New Endorsement Deal with DraftKings

Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and insight into media opportunities and activations. Leveraging his immense popularity as one of the most beloved athletes in America, Shaq will help solidify DraftKings' presence in the competitive sports betting landscape.

DraftKings is currently locked in a tight competition with rival FanDuel for dominance in the expanding sports betting space in the United States. As overseas competitors retreat from the market, DraftKings and FanDuel have emerged as the leading players, seeking to capture an ever-growing audience. Shaq’s endorsement comes at a crucial time, offering DraftKings a significant boost as they continue to carve out their market share.

Shaq’s Legacy and Brand Collaborations:

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Sports 3 mins read

Professional Basketball Player Rebecca Allen Becomes New Brand Ambassador for Jeep

Australian basketball player Rebecca Allen has been named the new brand ambassador for Jeep, bringing her dynamic presence on and off the court to the iconic automotive brand. Known for her versatility and toughness, Allen currently plays for the Phoenix Mercury in the WNBA and continues to build a reputation as a top-tier athlete and leader.

Career Highlights: Rebecca Allen has had a distinguished basketball career both in the WNBA and internationally. She represented the Australian Women's basketball team, the Opals, in the 2020 Tokyo Olympics, helping lead her team to the quarterfinals. On the domestic front, Allen has had a successful run in the Women's National Basketball League (WNBL) in Australia, playing for teams like the Dandenong Rangers, Melbourne Boomers, and the South East Queensland Stars. Notably, in 2014, she was awarded the WNBL Robyn Maher Defensive Player of the Year, showcasing her impact on both ends of the court.

Her achievements

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Football 2 mins read

Haason Reddick Signs with Rosenhaus Sports for Representation

NFL star Haason Reddick has signed with high-profile agents Drew Rosenhaus and Ryan Matha of Rosenhaus Sports for representation, following his recent departure from Creative Artists Agency (CAA), who dropped him last week. Rosenhaus has already begun discussions with the New York Jets in an effort to resolve Reddick’s ongoing contract dispute with the team, expressing hope that a resolution can be reached soon.

Career Highlights: Haason Reddick, a standout linebacker, has earned a reputation as one of the NFL's premier pass rushers. Reddick was drafted 13th overall by the Arizona Cardinals in the 2017 NFL Draft out of Temple University, where he was a dominant force as a defensive player. Although he began his NFL career in Arizona as a versatile linebacker, he truly found his niche as a pass-rusher.

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Basketball 2 mins read

Cameron Brink Signs New Endorsement Deal with Gorjana

https://www.youtube.com/watch?v=EzdkJkyHMhM

Laguna Beach-based jewelry brand Gorjana has announced WNBA star Cameron Brink as their newest brand ambassador. As the No. 2 overall draft pick for the Los Angeles Sparks, Brink’s partnership with Gorjana highlights her growing influence both on and off the court. She becomes the brand’s second professional athlete ambassador, joining top-ranked tennis star Jessica Pegula, who began collaborating with the brand in 2023.

Founded by Jason and Gorjana Reidel in 2004, Gorjana has become a beloved nationwide jewelry

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Basketball 2 mins read

Cameron Brink Promotes Delta Airlines One Lounge at LAX

WNBA star Cameron Brink recently promoted Delta Airlines' new One Lounge at LAX, joining the ribbon-cutting event for the grand opening. Brink, who has over 1.3 million followers on Instagram, showcased the airline’s luxurious new lounge on her social media, where she highlighted the event and her involvement. Brink has previously collaborated with other major brands, including Mattress Firm, Bumble, and SKIMS, demonstrating her growing presence both on and off the court.

Career Highlights:Cameron Brink has quickly risen to prominence as one of the most exciting young talents in women's basketball. A standout forward, she played a key role at Stanford University, leading her team to an NCAA Championship in 2021. Known for her dominant presence on both ends of the floor, Brink’s defensive prowess and rebounding ability have made her a force to be reckoned with. She was named a two-time All-American and has consistently been a top performer throughout her college career.

Brink's skillset, work ethic,

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum's new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star's Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech

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